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Creative’s Super X-Fi® Award-winning continues at CES 2020

January 13, 2020


Creative Technology has snagged six awards from various tech review sites after launching new additions to its suite of Super X-Fi products at the annual CES trade show in Las Vegas last week.


On display for the first time was the SXFI Carrier, a home theatre soundbar jointly developed with Dolby Laboratories. It is also the first soundbar to include Creative's Super X-Fi headphone technology that enables listeners to experience personalised audio through the headphone output.

Creative's chief executive Sim Wong Hoo told The Business Times (BT): "(We've seen) a lot of interest from TV guys. This was quite a big project, in some ways tougher than Sonic Carrier, but it rides on the successful engineering of Sonic Carrier."

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